FRINGEFLOW.Ai is a smart itinerary tool designed to help Edinburgh Fringe attendees discover shows, plan their days, and find the best spots to eat, drink, and relax, all powered by AI.

No. FRINGEFLOW.Ai is entirely web-based and works on mobile and desktop. No downloads, no updates, just visit and go.

Not yet — we are an independent organisation, innovation aligned with the spirit of the festival, and we’re actively exploring opportunities to collaborate with the official Fringe team.

Our AI uses a combination of event data (Edinburgh Festival API), user preferences, and location context to build optimised, walkable Fringe itineraries, including food and venue suggestions in between shows.

Nope. Core features are completely free for festival-goers. We may introduce premium features in the future, but the goal is to keep the service accessible.

Yes, Fringe Flow aims to be as unbiased as possible by generating completely random selections of shows to populate itineraries. Randomness is of course, guided by genre, time, and relevance of user prompts. Fringe Flow does not deliver advertisements for Fringe acts.

Yes, we're actively inviting select businesses to be featured in itineraries. If you're interested, just say hello at ads@fringeflow.ai.

No, at least not at the moment. Because we're a Fringe-first business, we aim to create value for fringe performers and attendees. By promoting some acts over others, we go down a route of misrepresenting the values of the Fringe. Show selection is completely random based on the user-selected genre, time relevance and thematic requests only.